万宝龙(Mont Blanc)找到了最适合自己基因的品牌性格,并以此作为产品线延伸的重要法则和影响消费者的核心价值观。“奢侈品牌不能背离价值,不是随便炒作一个概念就能成为一个奢侈品牌,它必须要有很深的文化积淀 Mont Blanc has found the brand personality that best suits its own gene as an important extension of the product line and a core value that affects consumers. ”Luxury brands can not deviate from the value, not just a concept of speculation can become a luxury brand, it must have a deep cultural heritage