本文的作者约翰·伍德是国际著名设计理论家、伦敦大学哥德史密斯学院设计系教授,也是该学院硕士课程“设计未来”(Design Futures)的创办人。本文指出,设计最初是为了将科学技术迅速转化为生产力而发展起来的。在这种以经济效益为中心的消费体系下,设计过于注重工具主义层面,忽视整个社会的长远效益,最终加重了对生态平衡的破坏。因此,设计师必须开始思考更长远的未来。在手工业时代,设计的“未来”被定义为产品的诞生,但是随着科技的迅速发展,生产力的迅猛提高,先前定义的“未来”越来越接近于当下而无法惠及所有人。设计师仅关注产品的短期效益,已不足以满足社会的需求,甚至将是有害于社会的,所以,我们必须重新思考“时间”的概念,并学会正视正在缩短的“设计未来”。 John Wood, author of this article, is a renowned international design theorist, a professor of design at the Goldsmiths College, University of London, and the founder of the college’s master’s program, Design Futures. This article points out that design was originally developed to rapidly convert science and technology into productivity. Under such a system of economic efficiency as the center, designing too much emphasis on instrumentalism and ignoring the long-term benefits of society as a whole ultimately aggravates the damage to the ecological balance. Therefore, designers must start thinking about the long-term future. In the era of handicraft industry, the design of “future” is defined as the birth of the product, but with the rapid development of science and technology and the rapid increase of productivity, the previously defined “future” is getting closer to the present and can not benefit all people . Therefore, we must rethink the concept of “time” and learn to look squarely at the shortened “future of design.” In the future, designers must pay attention to the short-term benefits of the product, which are not enough to meet the needs of the society or even be harmful to the society. ".