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商业零售企业文化营销战略的思考和探索沈俊华商业文化营销是商业文化建设的一项重要内容，其发展状况如何，对整个商业文化建设将产生重大影响。在当今商业竞争日趋激烈之际，研究和搞好商业文化营销，应当成为商业文化建设向深层发展的一个重要课题。一商业文化营销是指...
The thinking and exploration of the cultural marketing strategy of commercial retail enterprises Shen Junhua Commercial culture marketing is an important content of commercial culture construction. Its development status will have a significant impact on the entire commercial culture construction. As today’s commercial competition is becoming increasingly fierce, research and development of commercial cultural marketing should become an important issue for the development of commercial culture. A commercial culture marketing means...