陈光标懂得如何经营自己的无形资产,做慈善的同时,也顺便实现了“营销自己”的目的陈光标向来是媒体关注的焦点,不过今年有点悲喜交加,悲的是,第七届“中华慈善奖”获奖名单正式公布,此前已连续6次获此殊荣的陈光标最终“出局”;喜的是,在一年一度的学习雷锋活动中,陈光标不仅秀了自己一身的雷锋照,似乎还成了全国人民学习雷锋的标兵和榜样。借着主流媒体要“树榜样、立标兵”的春风,陈光标没花一分钱就做了别人花几个亿都做不了的宣传广告。 Chen cursor understand how to operate their own intangible assets, while doing charity, but also by the way to achieve the purpose of “marketing their own” Chen cursor has always been the focus of media attention, but this year a bit saddened by joys and sorrows is that the Seventh “China Charity Award ” winners list was officially announced, after 6 consecutive win this award Chen cursor finally “Out ” In the annual study of Lei Feng activities, Chen cursor not only show themselves A Lei Feng Zhao, seems to have become a national model and example of Lei Feng. By the mainstream media to “Tree model, Li Bing Bing ” spring breeze, Chen cursor did not spend a penny to do others spend a few hundred million can not do advertising.