现在正是移动广告的红利期,广告主可以用较低的预算投入,达到很好的品牌传播效果。《中国广告》:2013年,你认为市场中出现了哪些重大变化?张鹤:1、品牌广告经历了2012年的尝试性投放,到2013年规模规模性的投放,移动品牌广告行业越来越成熟,移动广告投放对广告主来讲已成为常规预算一部分。2、可以看到,2013年智能手机出货量已达到6亿以上的规模,智能手机市场逐渐成熟,移动广告行业发展迅猛、手 Now is the bonus period for mobile advertising, advertisers can use a lower budget investment, to achieve a very good brand communication effect. “China Advertising”: In 2013, what do you think the major changes have taken place in the market? Zhang He: 1. Brand advertising has experienced trial release in 2012. By the year 2013, the mobile advertising industry has become increasingly active Mature, mobile ad serving has become part of the regular budget for advertisers. 2, we can see that in 2013 smart phone shipments have reached more than 600 million scale, the smart phone market is gradually maturing, the mobile advertising industry is developing rapidly, hands