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包装是商品的“面孔”,也是商品生产的一个组成部分。特别是在国际市场上商品销售竞争剧烈的情况下,搞好出口商品的包装是非常重要的,它关系到商品能否畅销和扩大销售的问题。西方国家为了加强出口商品的竞争,其包装投资是很大的。茶叶作为商品流通到世界各地,包装就成为茶叶商品生产的重要环节,是茶叶商品生产转到流通和消费过程的重要条件。在国际茶叶商品的销售市场上,包装和品质几乎同等重要,两者同样具有竞争性。茶叶商品的销售过程也就是同国外商品在品质上和包装装璜上
Packaging is the “face” of a commodity and it is also an integral part of the production of a commodity. Especially in the case of fierce competition in product sales on the international market, it is very important to do well in the packaging of export commodities. It is related to whether the commodities can sell well and expand sales. In order to strengthen the competition for export commodities, western countries have great investment in packaging. Tea circulates as commodities to the rest of the world, and packaging becomes an important part of the production of tea products. It is an important condition for the transition of tea product production to circulation and consumption. In the international tea commodity sales market, packaging and quality are almost equally important, and both are equally competitive. The sales process of tea products is the same with foreign products in terms of quality and packaging.