论文部分内容阅读
企业文化是企业在经营管理实践中,经过积累和引导逐步沉淀形成的集体人格和精神价值,其核心内容包括企业的核心价值观、使命愿景、经营理念、行为规范、诚信道德、社会责任及品牌内涵等。它深深熔铸在企业经营管理的方方面面,不仅深刻影响员工的思维方式、行为习惯和组织情感,而且规范引导企业的发展方向、经营方式和组织行为,是企业凝聚力、创造力、执行力和影响力的重要源泉,可以说企业发展实质上是一个文化过程。不管是企业的战略转型,还是技术创新、体制创新和管理创新,最终要落实到企业文化的不断优化和创新上来。
Corporate culture is the collective personality and spiritual value formed by enterprises’ accumulation and guidance in the management practice. The core contents include the core values, mission vision, business philosophy, code of conduct, honesty, morality, social responsibility and brand connotation Wait. It is deeply rooted in all aspects of business management, not only profoundly affecting staff thinking, habits and organizational emotions, but also regulate the direction of business development, business practices and organizational behavior, corporate cohesion, creativity, execution and impact An important source of strength, it can be said that business development is essentially a cultural process. Whether it is the strategic transformation of enterprises, or technological innovation, institutional innovation and management innovation, and ultimately to implement the corporate culture continue to optimize and innovation up.