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体育消费是大众生活消费的一个重要方面,作为一种文化形态和现象,其受到人们固有传统文化和习惯的影响,并导致体育消费行为的取向性产生特定差异。本文通过分析两个不同时期消费文化理念对大众体育消费的影响以及探讨了在文化转型期间影响大众体育消费发生深刻变革的具体原因,并根据这样现实原因总结体育消费水平的可行性操作路径,为大众体育消费健康、协调、可持续发展提供新的思路与方法。
Sports consumption is an important aspect of mass life consumption. As a cultural form and phenomenon, it is influenced by people’s inherent traditional culture and habits and leads to specific differences in the orientation of sports consumption behavior. This article analyzes the impact of consumption culture concept on mass sports consumption in two different periods and discusses the specific reasons for profound changes in mass sports consumption during the cultural transition. Based on such practical reasons, this paper summarizes the feasible operation path of sports consumption level as Mass sports consumption health, coordination and sustainable development provide new ideas and methods.