很多人一直把管理当作一项处理人员关系的工作,实际并非如此,管理是一种机制,它涉及企业的方方面面。可以说,企业任何部门出现问题,都可归咎于管理的失败。推销人员未完成任务,原因不外乎几方面:商品无竞争力、不了解自己的市场、服务水平低下、不了解推销技巧、缺乏热情等,这些都可以说是管理的无能。商品无竞争力是决策失败,不了解市场表明管理的盲目性,服务差说明管理思想有问题或组织不力,推销缺乏力度说明有关人员缺乏培训,监督或待遇不 Many people have always regarded management as a matter of dealing with personnel relations. This is not the case. Management is a mechanism that involves all aspects of a company. It can be said that any problem in any department of the company can be attributed to the failure of management. Salespersons have not fulfilled their tasks for several reasons: they have no competitiveness, they do not understand their own markets, their service levels are low, they do not understand marketing techniques, they lack enthusiasm, and so on. These can all be said to be management incompetence. Commodity non-competitiveness is a failure in decision-making. Failure to understand the blindness of the market indicates that the management is poor. The poor service indicates that the management ideology is problematic or the organization is weak. The lack of marketing efforts indicates that the relevant personnel lack training, supervision or treatment is not