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供电企业通过优化电力营销后台建设、营销人员配置及营销服务体系等措施,实现企业由管理型向服务型转变,由限制用电向放开用电转变,由卖方市场向买方市场转变,由埋怨客观原因向积极迎接市场转变,由此为客户提供优质电能和满意服务,最终实现社会效益和经济效益的“双赢”随着供电企业经营体制的转变和电力供需矛盾的缓和,电力卖方市场已转变为买方市场,电力营销已成为供电企业的核心业务,电力营销工作的质量已关系到供电企业自身的生存和发展,并决定着企业的市场竞争
Power supply enterprises through the optimization of power marketing backstage support, marketing staffing and marketing service system and other measures to achieve business-to-service by the management of change from the restriction of electricity to liberalize the electricity transfer from the seller to the buyer’s market changes by the blame Objective reasons to actively meet the market changes, thus providing customers with high-quality power and satisfactory service, and ultimately social and economic benefits “win-win ” With the power supply business management system changes and the contradiction between power supply and demand ease, the power seller market Has become the buyer’s market, power marketing has become the core business of power supply enterprises, the quality of power marketing has been related to the survival and development of power supply enterprises themselves, and determine the market competition in enterprises