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动画片作为一种影视艺术,运用丰富的视觉符号和听觉符号来表情达意、传达思想,它集电影、电视的特点和艺术的特点于一身,有着自己独特的艺术特性、表现形式、社会功能。一部动画片,不论是它的艺术性、文化性还是思想性都要通过视听语言来进行承载,并传达给受众。通过视听语言的表象和表意功能,我们可以深刻地了解到动画片外在表现的艺术特征到内在蕴含的思想意义。随着时代的进步,电影和电视的艺术表现手段也不断丰富和完善,视听元素的组合越来越多样化和多元化,他们作为文化和思想的符号载体,本质永远不会改变,对我国今后的动画片发展有着启迪性的指导。
As an art of film and television, the cartoon uses a wealth of visual symbols and auditory symbols to express emotions and convey ideas. It combines the characteristics of film and television with the characteristics of art and has its own unique artistic features, manifestations and social functions. An animation, whether it is artistic, cultural or ideological, should be carried through the audio-visual language and communicated to the audience. Through the audio-visual language appearance and ideographic function, we can profoundly understand the intrinsic artistic meanings of the artistic features of the external performance of animation. With the progress of the times, the means of artistic expression in films and television have also been continuously enriched and improved. The combination of audiovisual elements has become more diversified and diversified. As the symbol carrier of culture and ideology, their essence will never change. The development of animation has enlightenment guide.