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移动互联网技术的迅猛发展与酒店业消费市场的代际更迭,既为行业发展带来了更多机会和可能,也提出了更多挑战。这需要酒店行业积极应对消费需求与行为的变化,变革营销理念与方法。因此,酒店行业如何顺势而为,在线上打造与品牌气质相符的鲜明调性,积累口碑和影响力,进而推动酒店业务量的提升和用户体验的升级,从而占领用户心智,值得每一家酒店认真思考。本文就将从分析酒店业营销现状入手,明确微营销观点,并
The rapid development of mobile internet technology and the intergenerational change of the hotel industry consumer market not only bring more opportunities and possibilities for the development of the industry, but also pose more challenges. This requires the hotel industry to actively respond to consumer demand and behavior changes, change marketing ideas and methods. Therefore, the hotel industry how to take advantage of the trend to create distinctive tone consistent with the brand tone, the accumulation of word of mouth and influence, thus promoting the hotel business volume and user experience upgrades to occupy the user’s mind, it is worth every hotel serious Thinking. This article will start from the analysis of the hotel industry marketing status, clear micro marketing point of view, and