美国人素来崇尚进取,崇尚创新。美国企业也同样富于进取,富于创新,它们不断推出新产品以取得市场优势。但是,作为美国新一代企业象征之一的惠普公司在开发新产品上却并不抢时髦。它往往是等别的公司将新产品开发出来以后,再设法集中新产品用户的各种意见,然后花费大量的人力,物力去研究新产品的优缺点,最后,惠普推出的往往是相当完美的,令顾客一见倾心的产品。惠普有句口号:“宁愿不争第一,但质量要超过第一”。惠普之所以能在竞争激烈的计算机市场占一席之地,很大程度上得益于它的“宁愿不争第一,但质量要超过第一”的经营哲学。惠普公司“以退为进”的哲学。退一步海阔天空。它不争第一,退一步,看看再说。退 Americans have always advocated aggressiveness and advocating innovation. U.S. companies are equally aggressive and innovative, and they continue to introduce new products to gain market advantage. However, Hewlett-Packard Co., one of the symbols of a new generation of American companies, is not fashionable in developing new products. It is often that after other companies develop new products, they try to concentrate on the various opinions of new product users, and then spend a lot of manpower and material resources to study the advantages and disadvantages of new products. Finally, HP’s launch is often quite perfect. , to make customers love products at first sight. Hewlett-Packard has a slogan: “I would rather not be the first, but the quality must exceed the first.” The reason why Hewlett-Packard can occupy a place in the fiercely competitive computer market is largely due to its business philosophy of “does not want to be first, but the quality must exceed first”. Hewlett-Packard’s philosophy of “retreating to advance.” Take a step back. It does not fight for the first, take a step back and look at it again. Retreat