品牌是一个地方的窗口,品牌也是一个地方的无形资产。良好的品牌形象能给一个地方的社会经济发展带来巨大的社会效益和经济效益,并产生强大的人才凝聚效益和巨大的商品幅射效应。如同名牌商品塑造一样,一个地方的品牌塑造,离不开简炼、深刻、丰富、独特的广告独自。只有借助语言的载体,才能沟通民众的心理,连接认同的纽带。“车到山前必有路,有路必有丰田车”——借助中华民族古老的民谚,嫁接现代消费理念。日本丰田汽车因此在中国一炮打响,可见语言的魅力。八十年代初,“桂林山水甲天下”的广告词不径而走,广西桂林因此一跃成为全国旅游强市。其实,泰山的伟岸、华山的险峻——许多具有地方特色的旅游城市都可以与桂林 The brand is a window of a place, and the brand is also a local intangible asset. A good brand image can bring enormous social and economic benefits to the social and economic development of a place, and it also produces a strong talent pool effect and a huge commodity radiation effect. Like brand-name goods shaping, branding in one place is inseparable from simple, deep, rich and unique advertising alone. Only through the carrier of language can we communicate the public’s psychology and connect the bonds of identity. “The car must go in front of the mountain, there must be a Toyota car ” - with the ancient folk songs of the Chinese nation, grafted into modern consumer ideas. Toyota Motor Corporation of Japan has thus made a big splash in China, showing the charm of language. In the early 1980s, advertisements in Guilin Shanshuijiaxiaxia did not follow the path. Guilin, Guangxi Province, therefore became a strong tourist city in the country. In fact, Taishan’s great shore and Huashan’s precipice - many local tourist cities with Guilin can