“媒介传播就是媒体对创意诉求在营销环境的承载和释放,媒体涵盖面的大小决定品牌传播释放的力量”。在当今中国传媒市场,传播承载量最大的莫过于CCTV-1黄金招标时段。它强大而无所不至的覆盖力量,已成为各行业领导品牌鼓励渠道铺货、提升经销伙伴市场信心,渗透全国性各大区域市场、提示购买决策的一个传播战略支点。关于招标段的文章,很多业内师长已有很多很好的研究,笔者在这里只从优惠购买套播、充分利用的边际和比较 “Media dissemination is the media’s commitment to the creative environment in the marketing environment and release, the size of the media coverage determines the power of brand communication and release.” In today’s China media market, the largest amount of broadcast capacity is CCTV-1 gold bidding period. Its powerful and ubiquitous coverage power has become a communication strategy pivot for leading brands in various industries to encourage channel distribution, enhance market confidence of distribution partners, penetrate major national markets and prompt purchasing decisions. Tender section of the article, many industry teachers have a lot of good research, the author here only from the preferential purchase of broadcast, make full use of the margin and comparison