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实施名牌战略,企业是关键,必须发挥企业在商标工作中的主体作用,将商标战略与企业发展战略紧密结合起来,站在市场的制高点以科学的态度,严谨的作风,积极有效地实施商标战略。认真进行商标选择。选择设计好的商标是创名牌的一个重要因素,商标本身具有宣传商品、促进销售的作用。企业要在整体形象定位的基础上按显著性、独创性和合法性的要求精心选择设计易读易记、便于呼叫、图形结构简练、便于识别、适应消费者心理和市场营销特点的商标。及时进行商标注册,将商标置于《商标法》的保护之
To implement a brand strategy, enterprises are the key. They must play their main role in trademark work, closely integrate their trademark strategy with their corporate development strategy, take a scientific attitude and rigorous style in the market’s commanding heights, and actively and effectively implement the trademark strategy. . Seriously choose the trademark. Choosing a well-designed trademark is an important factor in creating a famous brand. The trademark itself has the function of promoting goods and promoting sales. Based on the overall image orientation, the company must carefully select trademarks that are easy to read, easy to remember, easy to call, concise in graphic structure, easy to identify, and adapt to consumer psychology and marketing characteristics according to the requirements of distinctiveness, originality and legitimacy. Prompt trademark registration, placing the trademark on the protection of the Trademark Law