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百事淘宝上线,百事的“瓶盖电商”之路也正式开启,能否实现1+1>2“的效果,目前还不得而知百事天猫开店,不纯粹是品牌的官方旗舰店。一直都在拉拢年轻人的百事又有新行动了。不过这次与以往有点不太一样。3月22日,百事与天猫(Tmall)合作推出的电子商务网站百事淘宝(pepsi.tmall.com)上线,但令人意外的是,百事淘宝并不售卖百事公司旗下的产品,而更像是一个集购物玩乐、分享体验、创意创业等众多功能于一体的交流平台。不只是卖汽水”故事是这样开始的……“在谈到百事淘宝最初的创意出发点时,百事大中华区市场互动总监唐家兴颇有兴致地说起。
Pepsi Taobao on the line, Pepsi ”bottle cap electricity supplier “ road also officially opened, can achieve 1 + 1> 2 ”effect, is still unknown Pepsi Lynx shop, is not purely the brand’s official flagship Shop has always been in the act of recruiting young Pepsi and a new move, but this time a bit different from the past March 22, Pepsi and Tmall launched the e-commerce site Pepsi Taobao (pepsi.tmall .com) On the line, but surprisingly, Pepsi Taobao does not sell PepsiCo’s products, but more like a set of shopping, music, sharing experience, creative business and many other functions in one of the exchange platform. “The story begins this way ... ” Speaking of Pepsi Taobao’s initial creative starting point, PepsiCo Greater China market director Tang Jiaxing talked quite excitedly.