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广告在品牌的建立与发展中发挥着不可替代的作用,广告能赋予品牌以独特的个性,沟通品牌和消费者的情感关系,传播品牌信息与品牌形象。广告在品牌的塑造中发挥着重要作用,没有广告的大量投入,就没有较高的品牌知名度。广告是品牌的重要传播方式,人们往往是通过一系列的广告去认知某一个品牌。许多著名品牌,就是伴随着经典的广告走进千家万户的。品牌的成长与广告密切相关,广告在品牌塑造中主要有以下作用。
Advertising plays an irreplaceable role in the establishment and development of the brand, advertising can give the brand a unique personality, communicate brand and consumer emotional relations, dissemination of brand information and brand image. Advertising plays an important role in shaping the brand, without a large investment in advertising, there is no high brand awareness. Advertising is an important way of brand communication, people often through a series of ads to recognize a brand. Many famous brands, is accompanied by the classic ads into the tens of thousands of households. The growth of the brand is closely related to advertising, advertising in the branding has the following main role.