在国际石油价格的直接冲击和能源短缺趋势下,石油相关行业及消耗石油相关产品的行业受到了较大的影响,尤其是以燃油为主要的驱动能源,对石油依赖十分重的汽车产业首当其冲,这大大地制约着中国经济的发展,开发新能源产业已成为当务之急。本文从新能源汽车产业出发,通过与传统汽车产业的比较,在分析出新能源汽车产业的发展机遇和面临的威胁挑战的基础上,提出了新能源汽车产业发展应采取的战略和措施,以期对其发展起推动作用。 Under the direct impact of international oil prices and energy shortages, the petroleum-related industries and the petroleum-related products industries have been greatly affected. In particular, fuel-based driving energy sources bear the brunt of the heavy oil-dependent automobile industry. This greatly restricts the development of China’s economy and the development of new energy industries has become a top priority. Based on the comparison with the traditional automobile industry, based on the analysis of the development opportunities and threats and threats to the new energy automobile industry, this paper puts forward the strategies and measures to be taken in the development of the new energy automobile industry, Its development has played a catalytic role.