论文部分内容阅读
农村有线电视发展作为“村村通”工程的一项核心内容,正受到党中央和国务院的高度重视。要不断提高农村广播电视覆盖面,占领农村宣传文化阵地。胡锦涛总书记、温家宝总理和李长春、刘云山同志都明确要求提高广播电视“村村通”水平,建立起覆盖全社会的公共文化服务体系。如何探索出适合县域农村实际的有线电视发展模式,是目前各地政府和广播电视界关注的焦点。2005年7月,如东成为江苏苏中、苏北地区第一个有线电视示范县,其快速发展的业绩备受瞩目,被业内人士称作“如东模式”。笔者结合如东县近年来推进农村有线电视发展的轨迹,解读其发展的成功要素,从而探寻在县域农村推进有线电视的策略。
The development of rural cable TV as a core component of the “village to village” project is receiving the great attention of the Party Central Committee and the State Council. To continuously improve rural radio and television coverage, occupation of rural propaganda and cultural positions. General Secretary Hu Jintao, Premier Wen Jiabao and Comrades Li Changchun and Liu Yunshan all clearly demanded that radio and television should be improved and that “every village should be connected” should be established and a public cultural service system covering the entire society should be established. How to explore the actual development of cable TV in rural areas in counties is the focus of attention of all local governments and the radio and television industry. In July 2005, Rudong became the first CATV demonstration county in Jiangsu and Jiangsu and Northern Jiangsu. Its rapid development attracted much attention and was called “Rudong model” by industry insiders. Based on the track of rural cable TV development in Rudong County in recent years and the success factors of its development, the author explores the strategy of promoting cable television in rural areas of county level.