随着我国经济的不断发现,商品的生产规模逐渐变大,商品的流通量逐渐增大,对商品的包装设计的要求不断提升。文章分析了当前传统文化元素的应用状况,同时提出传统文化如何更好地在商品包装中应用,创造出更加生命力更强的包装设计,促进我国商品经济与传统文化的融合。 With the continuous discovery of our economy, the scale of production of commodities gradually becomes larger and the circulation of commodities gradually increases, and the requirements for the packaging design of commodities continue to increase. The article analyzes the current application of traditional cultural elements, and at the same time proposes how traditional culture can be better applied to product packaging to create a more viable package design and promote the integration of China’s commodity economy and traditional culture.