《农垦日报》作为黑龙江省农垦总局党委的机关报,既有党报的属性,也有企业报的属性。在新形势下,党报和企业报都面临着社会类、服务类等报刊的严峻挑战,兼有党报性质的企业报应如何面对挑战?近年来,我们在增强报纸的社会化功能上进行了一番探索,取得了较好效果,报纸分别 “Nongken Daily” as the organ of Heilongjiang Land Reclamation Bureau Party newspaper, both the attributes of the party newspaper, but also the attributes of enterprises reported. Under the new situation, the party newspaper and the enterprise newspaper all face severe challenges in newspapers and periodicals such as social classes and service classes. How can the enterprise newspaper that meets the nature of the party newspaper face challenges? In recent years, we have conducted a Fan exploration, and achieved good results, newspapers respectively