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搜索引擎不仅是一种便捷的网络工具,而且拥有的巨大经济价值和社会价值,对搜索引擎产业所具有辐射力予以研究意义重大。本文明晰搜索引擎的定义,划分其运行的“收集、整理、响应查询”三个步骤,归纳其技术发展的进程。通过对搜索引擎发展阶段的研究,提出搜索引擎广告市场的价值链构成;搜索引擎的辐射力包括经济价值与社会价值两个方面;对于搜索引擎价值属性的分析,以其使用价值为起点;浅析搜索引擎的发展方向和管理对策。
Search engine is not only a convenient network tool, but also has huge economic value and social value, it has great significance to study the radiation power of search engine industry. This paper clarifies the definition of search engine, divided into three steps of its operation “collecting, organizing, responding to queries ”, summarizing the process of technological development. Through the research on the stage of search engine development, this paper puts forward the composition of the value chain of search engine advertising market. The radiation power of search engine includes two aspects: economic value and social value. For the analysis of the value attribute of search engine, its value as a starting point; Analysis of Search Engine Development Direction and Management Strategy.