随着经济领域供给侧改革的不断推进,报纸的供给侧改革也在全国两会期间被提上议程。当前报纸的受众不断流失、影响力不断下降,供给和需求不平衡、不协调的矛盾和问题日益凸显,突出表现为供给侧对需求侧变化的适应性调整明显滞后。急需调整供给结构,解决供需错位问题,不断改革创新,寻求供需平衡点。但在报纸的供给侧改革探索中,有可贵的地方,也会有误区。因此,本论文主要分析影响报纸供给侧改革的内外部因素,提出改革和创新中的几点建议,以期为报纸的供需平衡提供一些理论支持和实例支持。 With the continuous reform of the supply side in the economic field, the supply side reform of the newspaper was also put on the agenda during the two sessions of the country. At present, the newspapers are losing their audiences, their influence is declining, imbalanced between supply and demand and incongruous contradictions and problems are becoming increasingly prominent. The outstanding performance of supply-side adaptation lags behind the demand-side changes. Urgently need to adjust the supply structure to solve the problem of supply and demand dislocation, continuous reform and innovation, seeking a balance between supply and demand. However, in the newspaper’s supply-side reform and exploration, there are valuable places, there will be misunderstandings. Therefore, this thesis mainly analyzes the internal and external factors that affect the supply side reform of newspapers and puts forward some suggestions in the reform and innovation, in order to provide some theoretical support and case support for the balance between supply and demand of newspapers.