争创名牌,已成为越来越多的企业的奋斗目标。名牌为企业开创了市场,赢得了消费者,创造了巨额利润,招来了声誉。但是时下许多企业却很少考虑企业应对名牌尽什么责任。因此,名不副实的“名牌”尽管应运而生,却逃避不了短命的厄运,有些确曾名噪一时的名牌也因后天不足而消声匿迹。市场经济下的企业需要名牌,对外开放的中国更需要名牌。但是如何创造名牌并且使之长久地名下去,是比名牌本身更为重要的问题。名牌的根基在于上乘的质量和先进的科技。企业要想以名牌求生存,促发展,必须以过争创名牌,已成为越来越多的企业的奋斗目标。名牌为企业开创了市场,赢得了消费者,创造了巨额利润,招来了声誉。但是时下许多企业却很少考虑企业应对名牌尽什么责任。因此,名不副实的“名牌”尽管应运而生,却逃避不了短命的厄运,有些确曾名噪一时的名牌也因后天不足而消声匿迹。市场经济下的企业需要名牌,对外开放的中国更需要名牌。但是如何创造名牌并且使之长久地名下去,是比名牌本身更为重要的问题。名牌的根基在于上乘的质量和先进的科技。企业要想以名牌求生存,促发展,必须以过硬的质量创造一流的产品,争得名牌的地位,赢得名牌的声誉。纵观久盛不衰的名牌产品,没有一个不是以其过硬的质量而称雄市场的。内蒙古鄂尔多斯羊绒衫厂是目前世界上规模最大的羊绒加工企业及羊绒衫生产厂家。在改革开放的市场经济大潮中,这个厂始终坚持严把产品质量关,瞄准国际先进水平制订质量标准,采用先进技术,优化产品结构,使无毛绒产品一等一级品率一直保持在100%,羊绒衫一等品率一直保持在98%以上,“鄂尔多斯”牌羊绒衫品牌知名度和市场占有率在全国同类产品中均名列榜首,其产品不仅在国内50多个大中城市畅销不衰,而且还在国外建立了5家合资营销公司。但是也有这样的企业,经过 Creating brand names has become the goal of more and more companies. The brand name created a market for the enterprise, won the consumer, created a huge profit, and attracted a reputation. However, many companies nowadays seldom consider what the company should do to deal with brand names. Therefore, despite the fact that the unworthy “brand name” came into being, they couldn’t escape the short-lived misfortune. Some of the well-known name brands also disappeared due to lack of success. Companies in the market economy need brand names, and China, which is open to the outside world, needs brand names. But how to create brand names and make them last for a long time is a more important issue than the brand name itself. The brand name is based on superior quality and advanced technology. If an enterprise wants to survive by brand names and promote development, it must create a brand name through competition and become a goal of more and more enterprises. The brand name created a market for the enterprise, won the consumer, created a huge profit, and attracted a reputation. However, many companies nowadays seldom consider what the company should do to deal with brand names. Therefore, despite the fact that the unworthy “brand name” came into being, they couldn’t escape the short-lived misfortune. Some of the well-known name brands also disappeared due to lack of success. Companies in the market economy need brand names, and China, which is open to the outside world, needs brand names. But how to create brand names and make them last for a long time is a more important issue than the brand name itself. The brand name is based on superior quality and advanced technology. If an enterprise wants to survive by brand names and promote development, it must create first-rate products with excellent quality, win the status of being a famous brand, and win the reputation of being a famous brand. Throughout the long-standing reputation of brand-name products, no one is not dominating the market with its excellent quality. Inner Mongolia Erdos cashmere sweater factory is currently the world’s largest cashmere processing company and cashmere sweater manufacturer. In the midst of the reform and opening up of the market economy, this plant has always insisted on strict product quality control, aimed at the international advanced level to develop quality standards, adopted advanced technology, optimized product structure, and kept the first-class product rate of dehaired cashmere products at 100%. %, the first grade of cashmere sweater has been maintained at more than 98%, ”Ordos” brand cashmere sweater brand awareness and market share ranked first in the country in similar products, its products are not only in more than 50 large and medium-sized cities in China Best-selling, but also established five joint venture marketing companies abroad. But there are also such companies, after