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购买普洱茶,消费者的品饮习惯,决定了购买方式和消费性质。譬如有人习惯喝生茶,有人习惯喝熟茶;有人喜欢陈香,有人喜欢枣香;有人熟悉景迈山的香气,有人热爱老班章的滋味;有人认准小众品牌的精致品味,有人坚持大众品牌的良好信誉……习惯一旦养成,就不易改变。同时,商家在定位好了受众群的同时,消费者也在心里甄选着心仪的商品。商品特征是消费者选择目标的首要一步,通过对商品特征的区分,消费者可以确定并明确消费的方向和目标。因此可以说,品饮习惯决定消费习惯,消费习惯决定选择目标,普洱茶的销售和购买必然是双向选择的结果。
Purchasing Pu’er tea, the consumer’s drinking habits, determines the purchasing method and the nature of consumption. For example, some people are accustomed to drinking raw tea, some people are accustomed to drinking cooked tea; some people like Chen Xiang, some people like dates; some people are familiar with the aroma of Jing Mai Shan, some people love the taste of the old class; some people look for the fine taste of niche brands, some people Adhere to the good reputation of the public brand... Once you develop your habits, you will not be able to change them. At the same time, while the merchants are positioning audiences, consumers are also choosing their favorite products. Commodity features are the first step for consumers to choose their goals. Through the differentiation of product features, consumers can determine and define the direction and goals of consumption. Therefore, it can be said that drinking habits determine consumption habits, consumption habits determine the choice of goals, and the sale and purchase of Pu’er tea must be the result of two-way choices.