我们已经进入了一个渠道剧烈变革的时代,国内流通业原本十分逼仄的生存空间进一步缩小。作为这场“世纪大博弈”中的重要一员,代理商面临的困境亦愈加凸显。针对各级代理的发展障碍,我们应该看到,随着市场经济的深入,游戏规则的逐步完善,代理将呈现出强大的生命力;从代理商与制造商关系、营销功能、管理功能、物流功能等几个方面的实现和提升,我们将看到其良好的成长性及发展方向。 We have entered an era of drastic change in the channels, and the very narrow living space of the domestic circulation industry has been further narrowed. As an important member of this “century big game”, the predicament that agents face is also more and more prominent. In view of the obstacles of the development of agents at all levels, we should see that with the deepening of market economy and the gradual improvement of the rules of the game, agents will show strong vitality; from agency and manufacturer relations, marketing functions, management functions and logistics functions And so on several aspects realization and promotion, we will see its good growth and development direction.