品牌营销咨询业如何突破“需求大,规模小”的悖论?如何通过可评估可标准定价的商业模式体现其价值?金汇通的探索与实践值得关注。如果用一个词来形容中国品牌营销咨询业,那么,“尴尬的幸福”是再贴切不过了。令中国品牌营销咨询业幸福的是:中国企业庞大的智力服务需求;令中国品牌营销咨询业尴尬的是:面对庞大市场需求却没有几家能够做大做强。中国企业尤其是中小企业庞大的数量不言而喻, How to Break Through the Paradox of “Large Demand and Small Scale” in Brand Marketing Consulting Industry? How to Reflect its Value through the Business Model Which Can Evaluate Standard Pricing? The exploration and practice of Jin Huitong deserve attention. If you use one word to describe the Chinese brand marketing consulting industry, then “embarrassing happiness ” is more relevant. To make China’s brand marketing consulting industry happy is: China’s huge demand for intellectual services; make China’s brand marketing consulting industry is embarrassing: in the face of huge market demand, but few can be bigger and stronger. Chinese enterprises, especially the large number of small and medium enterprises is self-evident,