在国家的宏观政策和大政方针做出调整的时代背景下,在新媒体传播日新月异的形势下,作为传统媒体之一的县级广播电视台应该如何作为?如何保持自身的传播力、引导力、影响力?本文通过总结,集中概括了近年来商河广播电视台的经验,以期可以对县级广电媒体的发展产生借鉴意义。 Under the background of the adjustment of the state’s macroeconomic policies and major policies, how should the county-level radio and television stations as one of the traditional media be able to maintain their own communicative power, guiding force and influence under the new situation of rapid change of new media? This paper summarizes and summarizes the experience of Shanghe Radio and Television Station in recent years with a view to making reference to the development of county radio and television media.