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2004年6月中旬那几天我特别觉得没有什么产品推广比楼盘推广更刺激,如果说推广一个葡萄酒或一个OTC药我们可以对推广效果有说法,如广告效果滞后,通路铺货有影响等等,所以我们并不知道其中广告费到底浪费了有没有一半,浪费的是哪一半,那么房产广告,尤其是开盘广告则要直接得多。前者好比吃补药,不知最后生效的是上周那碗参汤还是昨天那粒十全大补丸,后者则好似打吊针,退没退烧是立现的。赣江对岸凤凰洲上的凤凰城建筑面积50万平方米,经过一年的策划一个月的推广,6月18日开盘会是什么样子?周围的一切和半年前动工时没什么两样:道路崎岖不平,村庄农田环绕,学校、医院、超市一切都还在规划图
In the middle of June, 2004, in the past few days, I especially felt that there was no more product promotion than real estate promotion. If we promote a wine or an OTC drug, we can say something about the promotion effect, such as lagging advertising effect, influence on distribution and so on , So we do not know where half of the advertising was wasted, half of the waste, then real estate ads, especially the opening of the advertising is much more direct. The former is like tonic to eat, I do not know the last to take effect last week, that bowl of soup or yesterday that tablets Shiquan Daquan Pills, which is like playing hanging needles, quit fever is established. Fenghuangzhou on the other side of Ganjiang River has a building area of 500,000 square meters. After a year of planning a month’s promotion, what will be the opening ceremony on June 18? Everything around it is the same as when it started half a year ago: the road is bumpy Surrounded by farmland in villages, schools, hospitals, supermarkets are all still planning drawings