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近年来,我国的餐饮业发展非常迅速,据有关方面的统计,餐饮业的增长率要比其它行业高出十个百分点以上。可以说我国正迎来一个餐饮业大发展的时期,市场潜力巨大,前景非常广阔。但从另一个方面来看,餐饮需求又是复杂多变的,其消费口味和消费心理,都可能随着社会环境的变化而变化。餐饮企业必须根据自身条件和环境条件的要求,看清餐饮市场的发展趋势,选择适当的营销方法,才有可能在激烈的市场竞争中获得成功。笔者以为未来餐饮营销的发展,将主要沿着下述十个方向发展。其一:走优质高效的快餐化道路随着城市生活节奏的加快,居民收
In recent years, China’s catering industry has developed very rapidly. According to relevant statistics, the growth rate of the catering industry is more than 10% higher than that of other industries. Can be said that our country is ushering in a period of great development of the catering industry, the market has great potential and very broad prospects. However, on the other hand, catering needs are complex and changeable. Their consumption tastes and consumer psychology may all change as the social environment changes. Catering enterprises must be based on their own conditions and environmental requirements, see the development trend of the catering market, select the appropriate marketing methods, it is possible in the fierce competition in the market to be successful. I think the future development of restaurant marketing, will be mainly along the following ten directions. First: take the high-quality and efficient fast-food road With the accelerated pace of urban life, residents receive