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市场营销手段一直是随着媒介变化而变化的,新媒体的出现,为市场营销指明了一条新的宣传道路——微博营销。本文从微博营销的特点入手,提出微博营销应遵循的六条基本法则,为其发展提供一些参考。
Marketing has always been with the change of media changes, the emergence of new media, marketing for a new publicity road - Weibo marketing. This article starts with the characteristics of Weibo marketing and puts forward six basic rules that Weibo should follow to provide some references for its development.