论文部分内容阅读
品牌理念在传媒业的运用,为中国传媒业在产业发展的过程中展示了方向。文章就近年来我国传媒领域品牌经营的案例,分析了品牌意识的形成及经营历程,以及品牌经营向纵横领域的探索与发展。
The use of brand concept in the media industry has shown the direction for the Chinese media industry in the process of industrial development. This article analyzes the brand formation and management process of brand awareness in recent years in the field of brand management in the field of media as well as the exploration and development of brand management in both vertical and horizontal fields.