广播节目是特殊的精神文化产品,它承担着沟通信息,交流情感,提供娱乐、欣赏,传播先进文化的重任。然而,要办好广播,在媒体激烈竞争的今天,又必须按照市场化运作的法则去经营,这个法则就是贴近性原则。作为广播重要组成部分的文艺广播,只有贴近群众、贴近实际、贴近生活,才能赢得自己生存发展的空间,才能 Radio programs are special spiritual and cultural products. They bear the heavy responsibility of communicating information, exchanging feelings and providing entertainment, appreciation and dissemination of advanced culture. However, to run radio well, in the fierce competition in the media today, we must operate according to the principle of market-oriented operation. This principle is a principle of close proximity. As an important part of radio and television broadcasting, only close to the masses, close to the reality, close to life, to win their own space for survival and development in order to