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进入2017年,大众集团针对旗下品牌进行了新一轮的人事调整。经与斯柯达内部人士确认了解到,斯柯达汽车公关与传播负责人冯檀博(Peik von Bestenbostel)先生将回到德国沃尔夫斯堡,从4月1日起担任大众品牌的公关负责人,直接向大众汽车品牌董事会主席迪斯博士(Dr.Herbert Diess)汇报。冯檀博(Peik von Bestenbostel)先生是记者身份出身,曾前后服务过德国著名的前10大公司。其在担任斯柯达汽车公关与传播负责人期间,为斯柯达品牌在全球的品牌传播和
Entering 2017, Volkswagen Group carried out a new round of personnel adjustment for its brands. As confirmed by Skoda Insiders, Pek von Bestenbostel, Head of PR and Communication at Skoda, will return to Wolfsburg, Germany, where she will be public relations head of the Volkswagen brand on April 1, directly to Volkswagen Report by Dr. Hubert Diess, Chairman of the Automotive Brands Board. Mr. Peik von Bestenbostel is a journalist and has worked in the top 10 famous German companies before and after. During his time as head of PR & PR at Skoda, he delivered a global brand for the Skoda brand and