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通过对市场营销教学模式的分析,找出当前高职院校在市场营销教学模式方面,存在的问题及其出现问题的原因,进行系统全面的分析;并尝试性的提出当前高职院校市场营销专业教学改革的思路与适合当前教育模式的教学管理办法,建立以市场需求为导向,以培养学生市场营销实践能力为目的的专业人才培训办法,为高职院校教育教学管理工作提供有力参考和实际价值。
Through the analysis of the marketing teaching mode, find out the existing problems and the causes of the problems in the current teaching mode of higher vocational colleges in order to conduct a systematic and comprehensive analysis; and tentatively put forward the current market of higher vocational colleges Marketing professional teaching reform ideas and teaching methods suitable for the current education management approach to establish a market demand-oriented, to cultivate students practical ability of marketing practice for the purpose of professional training methods for higher vocational education and teaching management to provide a powerful reference And the actual value.