论文部分内容阅读
部分高职院校在《网络营销》教学中和行业企业建立了校企合作关系,但这种合作往往缺乏持久性。研究和实践发现,高职院校电子商务专业可通过和行业协会结成“战略联盟”合作关系,稳定和行业协会会员企业的合作关系,并由行业协会协助制定《网络营销》课程标准、引导课程教学方法和手段的改进或直接参与课程教学等,从而提高《网络营销》的课程教学效果,提升学生的专业实践能力。
Some higher vocational colleges have set up a school-enterprise cooperative relationship with industry enterprises in the course of “network marketing” teaching, but such cooperation often lacks persistence. Research and practice have found that the e-commerce major in higher vocational colleges can form a cooperative relationship with the trade associations and stabilize the cooperation with the member associations of the trade associations, and the association of industry and commerce can assist in formulating the standard of “network marketing” , Guide the improvement of teaching methods and means or directly participate in the teaching of the course, so as to improve the teaching effect of “network marketing” course and enhance students’ professional practice ability.