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从传播上看,我们面临着一个破碎又集中的时代。破碎,体现在媒介的碎片化,让信息世界庞大冗杂,让消费者的信息接收行为变得难以把握;集中,体现在由碎片化和云技术催生的大数据时代的来临,消费者所有信息都可以集中在一个数据应用平台上得到集中性体现。媒体时代的变革对传统的广告公司来说,是一次全新升级和变革的机遇,关键在于快速把握、灵活应对变化中的市场、媒介和消费者需求。如何做到?
From the point of view of communication, we are facing an era of fragmentation and concentration. Fragmented, reflected in the fragmentation of the media, so that the information world is huge and complicated, so that consumers receive information behavior becomes difficult to grasp; focus, reflected in the era of big data generated by fragmentation and cloud technology advent of all the information consumers You can concentrate on a data application platform to get the concentration. The revolution in the media age is a new opportunity for the traditional advertising companies to upgrade and transform. The key lies in quick grasp and flexible response to changing market, media and consumer needs. How to do it?