论文部分内容阅读
在传媒资讯日益发达的今天,我们的农资产品也日益走出传统,并不失时机搭上了传媒这列开往现代的快车。市场竞争愈演愈烈,几近白炽化,于是大众化的传播方式催生了五花八门的营销宣传手段。你方唱罢我登场,甚至不等你方唱罢我方就粉墨登场了,乱花渐欲迷人眼,这其中以“名人为化肥品牌代言”最为引人注目。究竟是先有名人代言,接着催生了名牌,还是名牌的身边必定需要名人相伴?每一次名人与名牌的合作都类似一桩婚姻,分开了需要不断反思,走下去则需要更加用心去维护。
With the media information becoming more and more developed today, our agricultural products are also getting more and more traditional. We have not lost sight of the opportunity to catch the express train to the modern era. Market competition intensified, almost incandescent, so popular means of communication gave birth to a wide range of marketing communications. Your party sing me to play, or even wait for you to sing side to us on the stage, chaos flowers for the charming eyes, of which the “celebrity endorsement of the fertilizer brand,” the most eye-catching. What is the first celebrity endorsement, followed by the birth of a brand name, or brand name side must be accompanied by celebrities? Each time a celebrity and brand cooperation are similar to a marriage, separate the need for continuous reflection, going down you need more intentions to maintain.