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自媒体凭借其信息的丰富性、传播的便捷性、交流的互动性、时空的无限制性等特点,逐渐成为博物馆开展馆外教育的一个重要平台。以官方微信和微博为代表的湖南省博物馆自媒体平台是一个集知识性、互动性和娱乐性为一体的自主式学习平台,为用户提供藏品知识、展览信息、博物馆动态等学习内容,为受地域和时间限制无法前来实地参观的公众提供非正式学习的平台。本文以湖南省博物馆为例,试谈该馆利用自媒体平台开展博物馆教育的探索和思考。
Self-media has gradually become an important platform for museums to develop extra-curricular education because of its richness of information, convenience of communication, interaction of exchanges and unlimited time and space. Hunan Provincial Museum, represented by the official WeChat and Weibo, is a self-contained learning platform integrating knowledge, interaction and entertaining. It provides users with learning content such as collection knowledge, exhibition information and museum dynamic as The public who can not come to visit the area with geographical and time constraints can provide a platform for informal learning. Taking Hunan Provincial Museum as an example, this article discusses the museum ’s explorations and reflections on museum education from the media platform.