一、目前存在的问题(一)营销成本高与资金回笼慢目前整个网游市场增速减缓,但是营销的费用却不断提升,特别是媒体投放这部分,网游媒体的广告价位在过去5年内增长了300%,粗放型的大投放大产出的模式已经不适应社会发展,营销成本高企的时代,企业总成本过高,资金回报率低, First, the existing problems (A) high marketing costs and capital back to slowing At present, the entire online games market slowdown, but the cost of marketing has been rising, especially in this part of the media, online advertising media prices have increased in the past 5 years 300%. The extensive model of large-scale investment and large-output has become unsuitable for the social development and the era of high marketing costs. The total cost of the enterprise is too high, the rate of return on capital is low,