将线下社会的行为与信息数据化,并进而互联网化,这是互联网诞生以来一直努力的方向。移动互联网时代创造的机会不胜牧举,其中之一便是将原有互联网业务的门槛大为降低,并衍生出各类创业机会。与PC时代相比,移动终端设备的高持有率和更新,有助于更高放地实现人与物、人与信息的对接。随着移动互联网和大数据相关基础设施的普及,线上线下一定规模的企业,不仅有机会更是有能力获得并处理日益庞大的数据,这些数据,在 The behavior and information of offline society data, and then Internet, which is the direction of the Internet has been working since. One of the opportunities created by the era of mobile Internet is that the threshold of the original Internet business is greatly reduced and various types of business opportunities are derived. Compared with the PC era, the high holding rate and update of mobile terminal devices help to realize the connection between people and things, people and information more highly. With the popularization of mobile Internet and big data related infrastructure, a certain amount of online and offline enterprises not only have the opportunity but also the ability to acquire and handle increasingly large data. These data,