展会设计中,虽然有诸多元素来表达展会主题,但是色彩往往是能吸引消费者第一注意力的重要元素,具有先声夺人的力量,能引起人们的注意和情感上的共鸣性。在展会设计中受场地空间的限制,人流量密集的限制,展示时效性的限制,无法在物理形态和物资上投入极大的人力、物力来营造视觉上的冲击力与美感,唯有色彩不受时间、空间的限制,能在展会设计中得到最大的发挥余地,让消费者对展会的主题,展台的布置留下深刻的印象。 Exhibition design, although there are many elements to express the theme of the show, but the color is often able to attract consumers the first element of an important element, with pioneering power, can cause people’s attention and emotional resonance. In the exhibition design space constraints, crowds of people to restrict the display of limitations of timeliness, physical form and material can not put great human and material resources to create a visual impact and beauty, the only color is not Due to time and space limitations, we can get the maximum room for exhibition design so that consumers can impress the exhibition theme and booth layout.