一个国家的市场之所以能够形成其本身的特点,是因为受到许多内在及外在因素的制约.其中经济和文化是两个主要方面。一、经济因素市场动向除受宏观经济环境的影响外,国民收入的分配形式也是不可忽视的因素。收入之所以对营销人员特别重要,是因为收入水准是决定消费音购买层次的最重要原因。收入数 The reason why a country’s market can form its own characteristics is because it is constrained by many internal and external factors. Among them, economy and culture are two major aspects. I. Economic factors Market trends In addition to being affected by the macroeconomic environment, the distribution of national income is also a factor that cannot be ignored. The reason why income is particularly important to marketers is because the income level is the most important factor in determining the level of purchase of consumer audio. Revenue