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全行业点评:据CTR媒介智讯广告监测数据显示,本月电视广告刊例总花费同比和环比继续保持增长态势,增幅分别为9%和4%;省级卫视广告投放同比增长20%,环比增长6%,表现好于电视整体。与4月份相比,省级卫视TOP10行业维持不变,饮料、酒精类饮品、娱乐及休闲3大行业排名上升。增幅方面,本月排名第三的化妆品/浴室用品表现最好环比增长27%,饮料行业则凭借13%的增幅跃至榜首;上月排名首位的药品行业环比投放量出现16%的下滑,降至第二位。
Industry-wide commentary: According to CTR media intelligence advertising monitoring data show that the total cost of television advertising this month rose sequentially and chain continued to grow, an increase of 9% and 4% respectively; provincial TV advertising rose 20%, ring A 6% increase, outperforming the television overall. Compared with April, provincial TOP10 TV industry remained unchanged, drinks, alcoholic drinks, entertainment and leisure 3 major industries rose. In terms of increase rate, cosmetics / toiletries ranked third in the month with the best growth of 27% on a quarter-on-quarter basis while the beverage industry topped the list on the back of a 13% increase. Last month, the pharmaceutical industry ranked the first with a 16% drop in volume, To the second place.