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十大幕后英雄档案之一2005年3月8日,TCL 电脑面向女性用户群体推出了女性PC,并命名为“SHE”,从此电脑也开始“分男女”。这一以性别为标准细分的产品一改以往 PC 身上浓郁的“男性色彩”,无论是纤细轻盈的机身,还是曲线毕露的外观设计,处处体现出作为 PC 的“性别差异”。同年9月,TCL 女性 PC 被Interbrand 参与在内的评委会评为“中国品牌建设十大年度案例”
One of the Top Ten Heroes Archive On March 8, 2005, TCL Computer launched a female PC for female user groups and named it “SHE”. Since then, computers have also started to “separate men and women.” This sex-disaggregated product has changed the “masculine color” of PC’s in the past. Whether it is a slim and light body or a curved design, it shows the “gender difference” everywhere in the PC. In September of the same year, the judges of TCL Women’s PC, which Interbrand participated in, were rated as “Top Ten Cases of Chinese Brand Construction”