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体育文化的国际传播不仅推动着我国国家形象的传播,还能在国家形象塑造的过程中发挥优化作用,因此,国家形象的塑造离不开体育文化的国际传播。我国对外传播媒体有必要依托重大赛事的开展,在体育文化对外传播过程中做好议程设置工作,推动体育文化传播渠道的多元化拓展,重视体育文化品牌的构建,在提升我国体育文化质量的基础上,提高我国体育文化对国际受众的吸引力和传播效果,以实现我国国家形象的成功塑造和有效推广。
The international dissemination of sports culture not only promotes the dissemination of our country’s national image but also plays an important role in shaping the national image. Therefore, shaping the national image can not be separated from the international spread of sports culture. It is necessary for our country’s foreign media to rely on the launching of major events to set the agenda well in the process of external communication of sports culture, promote the diversification of sports culture communication channels, attach importance to the construction of sports culture brand, and enhance the quality of sports culture in China , And enhance the attractiveness and dissemination effect of our sports culture to the international audience so as to achieve the successful shaping and effective promotion of the national image of our country.