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受众理论认为,受众是积极主动的信息寻受者,对信息传播活动具有反作用,制约着信息传播的过程与效果。在“四个全面”战略思想的传播过程中,受众对“四个全面”传播内容具有选择性,其根据自身的心理特点和已有思想观念,通过主观能动性的发挥,实现对信息的接收与内化。当前“四个全面”的受众面临着复杂的信息传播环境,对“四个全面”进行传播,要确立受众的人本性、民主性、阶级性和革命性地位和价值。对传播效果的评估,要确立以受众为核心和本质的系统评价和评估体系。
Audience theory that the audience is a proactive information seekers, the information dissemination activities have a negative effect, restricting the process and effectiveness of information dissemination. In the process of spreading the “four comprehensive” strategic ideas, the audience is selective about the content of the “four comprehensive” dissemination. According to its own psychological characteristics and existing ideological concepts, the audience achieves the goal of “ Information reception and internalization. At present, ”four comprehensive“ audiences are faced with a complex environment for information dissemination and dissemination of the ”four comprehensiveness." It is necessary to establish the human nature, democracy, class and revolutionary status and value of the audience. Evaluation of the effectiveness of communication, to establish the audience as the core and the essence of systematic evaluation and evaluation system.