【摘 要】
：
在“体育救国”思潮高涨的20世纪30年代,华北地区逐渐形成了国产体育用品业集群,其中尤以天津春合体育用品厂最负盛名。作为一个企业文本的记忆,春合的经营理念与营销网络颇
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在“体育救国”思潮高涨的20世纪30年代,华北地区逐渐形成了国产体育用品业集群,其中尤以天津春合体育用品厂最负盛名。作为一个企业文本的记忆,春合的经营理念与营销网络颇契合于“体育救国”之时代主流,同时又附丽于国运维度之图景,折射出中国近代体育用品企业发展过程中的复杂面相。
In the 1930s when the trend of “saving the nation by sports” surged, the domestic sporting goods industry cluster gradually formed in North China, especially the most famous sporting goods factory in Tianjin. As a corporate memory of the text, Chunhe’s business philosophy and marketing network fit well into the mainstream of the era of “saving the nation by sports” and at the same time, attaching to the picture of the national transport dimension reflects the complex facets of the development of modern Chinese sporting goods enterprises .
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