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齐鲁晚报面对报业经营的不利因素,采取了应对措施,其中两大策略效果显著:一是深耕齐鲁,二是品牌延伸。齐鲁晚报较早的开展深耕齐鲁战略,加大对地市县区的开发力度,采取新闻、发行、广告经营一体化推进。经过几年努力,齐鲁晚报在全省的发行量一直稳步增长,全面覆盖山东主流人群,品牌的影响力持续上升,这为经营工作起到了保障作用。齐鲁晚报在产业链延伸方面起步较早,涉及会展、
The Qilu Evening News faced the adverse factors of the newspaper business and took countermeasures. The two strategies have achieved remarkable results. First, they plowed Qilu and second, the brand extension. Qilu Evening News early to carry out plowing Qilu strategy, increase the intensity of the development of cities, counties and districts, to take news, distribution, advertising and integration of business promotion. After several years of hard work, Qilu Evening News circulation in the province has been steadily increasing, covering the mainstream of Shandong’s population, the brand’s influence continued to rise, which played a protective role for the management work. Qilu Evening News in the industrial chain extension started earlier, involving exhibitions,